What the government does is the message
The pictures below once again prove what Abraham Lincoln said that ““You may fool all the people some of the time, you can even fool some of the people all of the time, but you cannot fool all of the people all the time.”
The Department of Tourism unveiled last Monday the Pilipinas Kay Ganda logo that would now be the Philippines’ symbol replacing Dick Gordon’s “Wow Philippines.”
Tourism Secretary Alberto Lim said in his speech during the launch that when they presented to President Aquino the logo,”He even gave his own inputs in terms of colors and other visual elements, which are now part of the brand..”
It turned out that what was bandied as a product of a four-month study and testing, which we imagine cost taxpayers a hefty sum, was a copy of Poland’s tourism logo.
(Thanks to Dennis Garcia for the above images.)
We are relieved to hear from Tourism Secretary Alberto Lim and his Undersecretary Vicente Romano that they are open to changes about their much-ridiculed “Pilipinas Kay Ganda” promotions thrust.
We also understand that they have to give all kinds of justifications for their plagiarized (again???) logo and an online address (www.beautifulpilipinas.com) that leads visitors to a porn site. But we wish Lim, like President Aquino, would stop blaming media for the inability of the Philippines to compete with its neighbors Malaysia, Thailand, even Vietnam in attracting more tourists.
Aquino, in his talk with members of the Filipino community in Yokohama, Japan once again slammed media for what he thinks is the emphasis on bad news over good news about the Philippines. “It’s possible that you don’t get all the news about what’s happening in the country. What is happening is that in order to get more attention, they tend to scrape tiny scratches,” newspaper reports quoted him,” he said.
He was also quoted to have said, “It’s natural for anyone to lose the drive to work if what one gets is all bad news.”
A Business Mirror article by Stella Arnaldo also reported about Lim sniping at local media for not publishing human-interest stories more often. “Advertising is expensive and we are not competitive, budget-support wise. I believe we need to allocate more of our marketing budget for public relations, i.e.,human-interest stories on the ordinary but heroic Filipinos or unusual but not violent events in the Philippines, of which there are many. But why will the foreign press publish such stories if our own press does not?”
Aquino and Lim need to be educated about the role of media in society. Media merely report what is happening as accurately as possible.
We don’t classify what we report as “good news” or “bad news”. There is only news.
We report what Aquino and his cabinet officials are doing as they fulfill the mandate given to them by the Filipino people. That’s the message. Whether it’s good or not is the least of our concern. What we are more conscious about is the accuracy of the information that we give to the public.
Last Monday’s piece, “Not so beautiful ‘Pilipinas kay Ganda’ elicited several comments from readers. One of them came from Ernie del Rosario of Cainta, Rizal who is asking where to get Dennis Garcia’s “I give a damn, it’s my country” T- shirts. I suggest you try checking Dennis’ Facebook page. In between writing songs and preparing for Ella del Rosario’s concert on Dec. 14, 16 and 17, he might be able to find time to make more of those T-shirts.
Ernie said, “I give a damn too, it’s my country ! In the rush (teka muna, why the rush ? was there a very tight deadline?) to project “Pilipinas Kay Ganda” what seems to be bandied around in the process is a “Pilipinas Kay Bobo” image. “
He further said, “ Mediocrity cannot, must not be absolved for reasons of lack of time, etc. I saw the name Vicente Romano as one of those responsible for this dreadful thing. If he is the same Vicente Romano who was a very visible Black and White Movement convenor not too long ago, the more the mediocrity cannot be forgiven. Mr. Romano (Enteng) is supposedly a project management guru for he teaches and runs a project management school before he became a Usec. Quality management is one of the critical disciplines in good project management. It seems it was thrown out because of the rush. “
Yes, Undersecretary Romano is the same Enteng Romano of Black and White Movement.
Junix Gaspar, meanwhile took issue with my criticism about the portion on Cebu that mentioned Ayala Mall as the place to go if one wants to enjoy Cebu’s nightlife. I said “Doesn’t the writer know that malls close at the latest at 9 p.m.?”
Junix said, ‘’Night life in malls do extend way pass midnight.Have you eaten and watched a live band in Trinoma, SM North Edsa, Ayala Town Center and etc.Get your facts straight by actually asking people who go out at night.”
Click here for Secretary Lim’s speech