The Pichay lesson in political ads

Pichay's ad in 2007 elections

Pichay’s ad in 2007 elections

Some are concerned that with the lifting by the Supreme Court of the airtime limits on political advertisements, we would be bombarded with all those propaganda in the next 30 days.

Less-moneyed candidates are worried that they would be drowned by those with money to burn. Independent senatorial candidate Teddy Casiño said the SC’s ruling favors wealthy candidates or those backed by the ruling elite.

“Ginawang parang unli text, unli call.The problem is its steep cost,” he said. TV ad rates, depending on the time slot, would not go below P250,000 for a 30 second ad. A candidate would need some P30 million for the remaining four weeks of the campaign.

” It is disgusting that the SC has decided against the Comelec’s effort to rein in expensive campaigns which poor or cash-strapped candidates like me cannot afford,” Casiño lamented.

One of the parodies of the ad.

One of the parodies of the ad.

The SC yesterday restored the old regulation of 120-minute limit for national candidates’ political ads over each TV station and 180 minutes over every radio station. For local candidates, the limit reverts to 50 minutes over each TV station and 90 minutes for each radio station.

The Comelec last January limited political ads national candidates to 120 minutes on all TV networks and 180 minutes for radio. For local bets, the limits were 60 minutes on TV and 90 minutes over radio.

I’m turned off by the lies and hypocrisy of many of the senatorial candidates’ TV ads. But I trust the Filipino viewers/voters. Although TV is till the number one source of information on elections, they don’t swallow hook line and sinker all that they see and hear on TV.

Proof is Prospero Pichay, Jr in the 2007 elections. Remember the ridiculously hilarious “Magtanim ng gulay sa Senado ” ad of Pichay? He was the biggest spender in the 2007 elections with P151 million.

From gulay to noodles

From gulay to noodles

Oh well, he moved up from the bottom to no. 16. But the point is, TV viewers were not enticed to plant Pechay in the Senate. The joke was had the campaign period been extended, with more people turned off by his ads Pichay would have been pushed further down the list.

Contrast that to Antonio Trillanes IV , who was then in detention and whose ads appeared only in the last two weeks of the campaign, yet placed made it to the Magic 12. (He was number 11.)

I take the SC decision as re-distribution of wealth, a very much welcome feature of democracy. Let those who have so much wealth spend their money on TV ads. Let’s just hope that broadcast network share they money with their employees.

Christopher Boga, an engineer who is now a seaman wrote reacting to a previous column about people in our barrio in Guisijan, Laua-an, Antique voting for Trillanes as their way of thanking him for the P1 million allocation of his Priority Development Assistance Fund, popularly known as pork barrel to a farm-to-market road in their place.

Excerpts from Boga’s letter:

“Medyu natuwa ako dahil kahit papano ay merong nagkusang loob na tumulong sa paagpapaayos ng kalsada sa inyong barangay.

“Nakakalungkot pong isipin na sa kabila ng mga ipinagyayabang ng ating gobyerno na Farm to Market road project ay kailangan pa rin nating magmukhang pulubi sa panghihingi sa ating mga kagalang galang na pulitiko para lang maambunan ng kanilang pork barrel. At ang mas nakakalungkot isipin ay kung sino pa ang mga hindi taga roon sa ating lugar sa Panay ay sya pang may puso na mapagbigay katulad nalang po ni Sen. Trillanes.

“Umuwi po ako kasama ang aking buong pamilya noong pasko at napakaganda nga ng Iloilo city ngayon. Pero naalala ko noon pang mga nakaraang administrasyon wala silang ibang bukambibig kundi farm- to -market road.

“”Tuwing eleksyon hindi mawawala ang ganyang plataporma. Tuwang tuwa naman ang mga pobre nating mga magsasaka. Pero pagkatapos nilang ibenta ang kanilang mga boto, lupaypay na naman ang balikat dahil lista sa tubig lang lahat ng mga pangakong iyon.

“Nakakaawa tingnan ang mga batang estudyante na nagsisiksikan sa isang single na motorsiklo para lang makapasok dahil hindi madadaanan ng four-4 wheels ni tricycle man lang ang kanilang lugar. May batas tayo na naglilimita kung ilan lamang ang dapat isakay ng single na motorsiklo, bakit hindi tingnan ng ating mahal na pangulo mismo para mapagisip isip nya ang kanyang ipinangangalandakan? “

“ Sinikap nyang sa pamamagitan ng napakaliit na budget ng barangay at sa pamamagitan rin ng panghihingi sa matataas na pulitiko sa probinsya ng Iloilo ay mapasemento ang sira at madulas na daanan galing sa aming barangay papunta sa bukirin. Nakapasemento rin sya ng 20 metros, inuna muna nya ang pinakamahirap na daanan.Ang plano nya sana, kahit 20 metros kada taon kung matuloy tuloy iyon, siguro mabubuo rin ito. Subalit noong mga nakaraang eleksyon nakalimutan ng aking mga kabarangay ang kanyang mga ginawa dahil sa kakarampot na salapi. At dahil sa prinsipyo ng tatay ko, sa madaling salita, natalo sya. Ngunit sa kabila ng kanyang kabiguan, nandyan pa rin sya, tumutulong pa rin sa ikagaganda ng barangay. “

Boga, who is from Iloilo, related that his father was a barangay captain for 20 years.

“ Sinikap nyang sa pamamagitan ng napakaliit na budget ng barangay at sa pamamagitan rin ng panghihingi sa matataas na pulitiko sa probinsya ng Iloilo ay mapasemento ang sira at madulas na daanan galing sa aming barangay papunta sa bukirin. Nakapasemento rin sya ng 20 metros, inuna muna nya ang pinakamahirap na daanan.Ang plano nya sana, kahit 20 metros kada taon kung matuloy tuloy iyon, siguro mabubuo rin ito. Subalit noong mga nakaraang eleksyon nakalimutan ng aking mga kabarangay ang kanyang mga ginawa dahil sa kakarampot na salapi. At dahil sa prinsipyo ng tatay ko, sa madaling salita, natalo sya. Ngunit sa kabila ng kanyang kabiguan, nandyan pa rin sya, tumutulong pa rin sa ikagaganda ng barangay.

“Hindi sya nagtanim ng sama ng loob, basta ang tanging laman ng puso nya ay makatulong. Kahit mawala man ang tatay ko, may mga iniwan naman syang kapaki-pakinabang na proyekto sa aming barangay. Ganyan ang tatay ko, hindi nagtapos kahit elementary school ngunit nasa puso nya ang maglingkod. May God bless him.”

April 17, 2013 6:53 am  Tags: , ,   Posted in: 2016 elections, Malaya

17 Responses

  1. vic - April 17, 2013 7:49 pm

    The way the campaign is conducted it is very expensive for Senatorial Post. Unlike if the Senator is contesting the seat against only a few or one to Represent the District, He will be campaigning only in that particular district and in a particular number of voters. I will give a very good example that a candidate can successfully launch a campaign with as little as $10 thousand (in our case the candidate can only spend $1000 for his own campaign, he must raised the rest at maximum $1000 per contributor/ yearly .. All the candidate need as long as he a party candidate is Go Door to Door to meet the Voters and how expensive that could be??? The Party Leadership will do all the Campaigning and may visit the particular riding or district but only very few of them.. They will concentrate their campaign on communicating their Programs of Government during the mandate.. Usually the campaign period allowed is Maximum of 45 days. But PARTY FUND Raising is a year round affair and the Limits of Contributions is for every year and Refunds of up to 75 % of Political Donations should be claimed when filing TAX RETURNS. Party and candidate refunds are done in a separate manner. In Summary there are only two sources of Election Campaign Expense, Personal contributions by Citizens and the General taxpayers through subsidies from Goverment to the Parties, and refunds to Contributors. The FIELD IS LEVEL. The very reason why in our current Parliament we have fresh graduates, high school students and jobless Single Moms sitting as Members of the House of Commons. One single Mom who the constituents admitted they never heard about or seen Came home from a discount vacation in Mexico to find herself winning a seat for the New Democrats (socialists) and she is doing fine in her job..she did not spend none. She was just picked to run by the local party membership.

  2. Gabriela - April 17, 2013 9:34 pm

    Nalanta ang pechay.LOL

  3. Golberg - April 18, 2013 4:48 pm

    Kay gandang halimbawa naman itong tatay ni Boga.
    May malasakit at may paki-alam. Taos puso ang pagtulong, nakatapos man o hindi.

    Yung mga pulitikong nakatapos nga, ano ang alam?
    Mangako lang. Kapag nakapwesto na mga pwet, nakalimutan na ang ipinangako. Ilan pa kaya ang ganito dito sa Pilipinas?

    Si Pichay, nalanta na. Yung ibang pulitiko kung makipag kamay sa mga botante parang kapit bahay lang nila at magkakilala na sila ng mahigit 20 taon.
    Tapos ng halalan, hindi ka na kilala. Ang kakapal pa ng mga mukha na ilalagay yung mga pangalan at larawan sa mga proyekto nila.

  4. Golberg - April 18, 2013 4:52 pm

    Ito naman kasing si Pichay! Ang Ad: Magtanim ng Pichay sa Senado.!
    Mayroon bang vegetable garden sa Senado para magtanim ng Pichay? At Pichay lang ba ang pwedeng itanim?
    Bye-bye na lang sa 151M.

  5. Robert - April 18, 2013 6:36 pm

    Some candidates still think that cheap political gimmick works on the voting public. For example I saw in a TV news senatorial candidate of UNA Margarita ‘tingting’ Cojuangco distributing walis tingting to the audience during one of their political campaign sorties. Sumakit ang tiyan ko sa katatawa.

  6. chi - April 18, 2013 7:55 pm

    Politicized SC! Tingnan natin kung ano magagawa ng pera ni Jackie, Jamby at super yamang mga senatorial candidates na nasa buntot ng surveys.

  7. TonGuE-tWisTeD - April 20, 2013 12:37 pm

    chi,

    Hindi ako familiar dun sa sinasabing binaril ni Jackie at namatay na isang binatilyong naghatid ng sister sa isang soirée ng Ateneo at St. Paul sa San Lo. Pamangkin pala ni Fr. Robert Reyes.

    Grabe, kung ganyan ang mga kwento sa isang kandidato, sino naman ang matinong boboto diyan. Yung mga gago rin ang boboto diyan. Yung mga kaibigan ko sa Facebook, iniiwasan ko diyan sa isyu ni Jackie kasi barkada nila. May personal experience na din ako diyan, at nakwento ko na noon pa dito. Sana nga, wag manalo.

    Pero kung maaalala mo yung ops na ginawa nila kay Nene Pimentel noon, at sa Mindanao pa mismo, nakakatakot na magkakaroon tayo ng ganyang senador, 12th place lang okey na siya.

    Baka pati San Pedro iwan ko at lumipat na ako sa Vanuatu o Timbuktu.

  8. MPRivera - April 20, 2013 6:55 pm

    ellen,

    panahon na nga ng halalan. uso ang batuhan ng putik at pasingawan ng baho.

    http://www.philstar.com/psn-opinyon/2013/04/20/932746/hinanakit-kay-trillanes

  9. chi - April 20, 2013 8:32 pm

    tongue, ang kay Jackie E ay kakukwento lang sa akin last month ng isang teacher dito. Sabi: Bakit iboboto ang murderer? Then kwento nya hindi lang ang binanggit mo, may Anido pa. Nagising tuloy mga bisita.

    Pero dahil nga ang familiar tayo ay sa ops na ginawa nila kay Mang Nene sa Mindanao, kinikilabutan ako kahit maispatan lang si Jackie sa Senado.

    Welcome ka dito sa bundok kung maisahan tayo. :)

  10. TonGuE-tWisTeD - April 22, 2013 1:25 am

    Di ko matandaan kung naikwento ko dito yung experience ko sa Stargazer nung 1981. Jackie’s bodyguard, again, owned up to the crime. Bebet Manalad was shot in the forehead after an altercation with Jackie in the toilet.

    The next day the newspapers carried the story. They can’t hide it. There were too many witnesses since it was summer vacation. I was a part time DJ then at Intercon and was visiting our DJ friends in Silahis that night.

  11. TonGuE-tWisTeD - April 22, 2013 1:26 am

    Basta maayos na ang signal ng cable at internet diyan, pwedeng-pwede, chi!

  12. chi - April 22, 2013 9:24 pm

    Hindi ko matandaan ang kwento mo na yan, tongue.

    Malapit ng magkonek daw ng cable ang AT&T kaya baka maging very early retirement house na namin ang cabin.

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