Skip to content

Tag: McCann World group

DOT ‘Sights’ ad far from reality

Image from “Sights” video which has been taken out online.

I’m glad that the Department of Tourism scrapped its latest ‘Sights’ advertisement but not only for the reason that the officials mentioned.

Aside from it being closely similar to the South African campaign, which the same ad agency- McCann World group- is said to have also produced, the ad is so removed from reality.

It presents the Philippines as a destination friendly to Persons with Disabilities (PWD) which is a big lie.