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Tag: Prospero Pichay

The Pichay lesson in political ads

Pichay's ad in 2007 elections
Pichay’s ad in 2007 elections
Some are concerned that with the lifting by the Supreme Court of the airtime limits on political advertisements, we would be bombarded with all those propaganda in the next 30 days.

Less-moneyed candidates are worried that they would be drowned by those with money to burn. Independent senatorial candidate Teddy Casiño said the SC’s ruling favors wealthy candidates or those backed by the ruling elite.

“Ginawang parang unli text, unli call.The problem is its steep cost,” he said. TV ad rates, depending on the time slot, would not go below P250,000 for a 30 second ad. A candidate would need some P30 million for the remaining four weeks of the campaign.

” It is disgusting that the SC has decided against the Comelec’s effort to rein in expensive campaigns which poor or cash-strapped candidates like me cannot afford,” Casiño lamented.