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Tag: Media. Edwin Lacierda

Losing by default

I read that in the training of members of the Aquino cabinet on how to deal with media, public relations practitioner Carol Espiritu stressed the importance of credibility.

How does one achieve credibility? By telling the truth.

Never lie to media. You may be able to get away with it for a few hours or a day but it would be discovered later on. You can’t fool all the people all the time.

That’s what happened in the press conference of Foreign Secretary Alberto Romulo last Wednesday. He cited two cases as legal justification for his recommendation to extend for three months the stay of 21 political ambassadors of Gloria Arroyo : Mendoza vs Quisumbing, 186 DCRA110 and Topacio vs Angeles, 76 Phil 12.