The pictures below once again prove what Abraham Lincoln said that ““You may fool all the people some of the time, you can even fool some of the people all of the time, but you cannot fool all of the people all the time.”
The Department of Tourism unveiled last Monday the Pilipinas Kay Ganda logo that would now be the Philippines’ symbol replacing Dick Gordon’s “Wow Philippines.”
Tourism Secretary Alberto Lim said in his speech during the launch that when they presented to President Aquino the logo,”He even gave his own inputs in terms of colors and other visual elements, which are now part of the brand..”
It turned out that what was bandied as a product of a four-month study and testing, which we imagine cost taxpayers a hefty sum, was a copy of Poland’s tourism logo.
(Thanks to Dennis Garcia for the above images.)
We are relieved to hear from Tourism Secretary Alberto Lim and his Undersecretary Vicente Romano that they are open to changes about their much-ridiculed “Pilipinas Kay Ganda” promotions thrust.










